Lifebuoy Secret Wash: Powered by HULK!

Wednesday, 9 October 2013

Caden thinks washing his hands is great fun. We've always emphasized the importance of washing his hands after showers, play, before and after meals, but when we first started instilling the habit in his daily routine, it was easier to make it a fun activity for him rather than telling him why it's necessary for him to always wash his hands.

We started with creating characters to introduce the concept of germs and how it can pose a threat to health, and then things became so much easier when Lifebuoy launched the Hulk of all hand washes

It proved such a hit in the household, that even Daddy washes his hands more frequently just to see the lather turn green! Needless to say, the Mookid looks forward to washing his hands just so he can feel like a little Hulk!

A few days ago, we received a package in the mail, and my little Hulk was thrilled to see himself in full comic glory. He stuck the poster to the wall, and proudly shows it off to anyone who's willing to indulge him. Perhaps to a kid, there's just something exciting about recognizing their images in comic form, especially when they take on the persona of their favourite character.



The 'Secret Wash' campaign is a new initiative by Lifebuoy to encourage hand washing. There are altogether 3 different moves to make what seems a chore - become a little more fun for everyone!

Bollywood Shaker




Hulk Power




Cricket Champ



Now YOU too can get a Limited Edition Lifebuoy Secret Wash poster featuring your child's image, along with a full sized Colour Changing hand wash!

Simply click the picture below, and submit a hand washing tip which encourages your child to wash their hands, along with a picture of him / her washing their hands. If yours is one of the best 100 entries chosen - they will get a personalised poster!

The 100 best tips submitted will be featured on Lifebuoy's Singapore Facebook page, in celebration of Global Handwashing Day 2013 in October.


As for my little Moohulk - he still can't get over his image up on the wall...


... and does the Hulk Power Smash every time he passes by the poster!


DISCLAIMER: This is a community awareness advertorial in support of Global Handwashing Day (GHD) 2013. Although I have been compensated for this post, all content remain 100% my own. Secret wash contest is in no way sponsored, endorsed or administered by, or associated with Facebook. Information is not collected by Facebook. In participating via Facebook, participants release and indemnify Facebook from all liability.

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