So you think it's easy to be a woman?

Monday, 14 April 2014

Every day we are assailed with ads and images that can do wonders to wrecking the self-esteem. Most advertisements are targeted at women - for they are deemed to be more gullible, naive and easier to influence than their male counterparts.

  • You're too fat.
  • You're too skinny.
  • Your sex life is rubbish.
  • You're not supposed to enjoy having sex.
  • Your life in general is rubbish. But not as bad as hers.
  • Your children hate you.
  • Why haven't you had children?
  • You're too young to have kids.
  • You're too old to have kids.
  • You're wrinkled, and therefore used-up and no use to man nor beast.
  • You need a man.
  • You don't need a man.
  • Your hair is terrible.
  • Your skin is terrible.
  • You're beautiful just the way you are.
  • You're ugly.
  • You're not in quite enough debt. Have some more money.
  • Your breasts are too small.
  • Your breasts are too big, and they're saggy.

I suppose in a lot of ways, that's true... it is by far easier to make a woman go out and buy stuff that she doesn't really need simply because it looks really good and comes in 'oh-so-many-pretty colours!' or it comes banded with a 'free' sample of a complementing product or the trial price is too good to be missed; amongst many other reasons.

Basically, it's about the marketing and advertising guys playing up to a woman's insecurities, fears and hopes. It's no big secret, and most women are aware of this fact, too. Yet they are still torn apart by the power of advertising, especially one that represents the dream of a better life.

I've been in advertising, marketing and promotions long enough, yet I am still guilty of being swayed by a powerful image or two. I have found myself on numerous ocassions having to buy a certain thing simply because of the 'promise' that it conveys. I do so fully aware that the advertising dollar is such that it will bow down to the most difficult and picky consumers - blinding them in such a clever, stealthy way that they are rendered powerless.

I've had impulse buys, stuff that I have never worn since the day I bought it, shoes of the same design in 5 different colours, scores of nailpolish in colours that I would never dream of wearing, and tubes of lipstick in every imaginable shade.

I am, at most times - a woman, after all.

Share your thoughts with me, and tell me I'm not alone?

1 comment :

  1. It is true of what you mentioned. Most of the products and services that we consume are more of a demand than need due to the difference in purchasing power.

    "I need food, i want fish, i demand salmon"

    Despite the mentioned insecurities, fears and hope, these emotions can be taken out of us when we take ourselves from the rule of conformity. Because we want to conform thus these emotions are ignited within us.

    The lack of self appreciation also contributes to the phenomenon because we allow external perceptions to form our behaviour and mould us to be part of that external community. For example, The fear of not having fair skin comes from the ideology of colour-based beauty which differs from society to society.

    At the end of the day, we choose to be manipulated by the market by not being ourselves, or be ourselves and be rid of insecurities, hopes, and fears that begets us.



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